Every day in developed countries, millions of pens, pencils and paper are distributed by companies large and small, as promotional tools. It’s called product placement, and these tools are used to put a company’s brand, name, and logo out into their marketplace, so that their customers or clients remember them, and to attract new customers or clients.

And every day, for a wide range of reasons, many of those companies decide to re-brand. Perhaps they want to reposition or refine their products. Or maybe they have new owners who want a look and feel for the company and its products that fit with their own.

That means their existing corporate look and feel gets put to one side, and a new one is developed and adopted.

But what happens to all the old stuff … all the pens and pencils, and stationery that is branded with the old look? In the past, it would have been pulped and dumped in land fill. And no-one felt good about it.

PlantPen is offering a solution that captures that waste and shifts it off-shore. But in a good way, so that instead of being dumped, it can be used by communities in need around the globe. PlanetPen is making linkages between leading Australian businesses, and communities in need around the world, to distribute these unwanted promotional tools to those communities.

Accessing existing distribution networks with space in shipping containers en route to a range of destinations, PlantPen is supporting children and schools in developing communities by providing the basics for learning – things that children in most Australian schools take for granted.

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